One of the most important and challenging dilemmas for first-time podcasters is deciding what your podcast should be about. With so many podcasts in the medium, what can you do to make yours stand out and be successful?
Here are some tips to help you choose the right topic for your podcast.
Why Are You Doing It?
Sounds easy, right? There are a variety of directions that you can go that will shape what your podcast will be about. Are you looking at simply making money with an entertaining podcast? Or are you looking to use your podcast to help grow you business? Maybe the podcast is to further a cause.
Honestly, if you are starting a podcast for the sole purpose of trying to make money, that’s the wrong choice. That’s not to say you can’t make money as a podcaster. However, if that’s the only reason you’re doing this, listeners will see right through it.
The bottom line: your podcast should focus on something that interests you.
Pick Something You are Passionate About
This sounds pretty obvious, but is very important. Sure, you may be an expert on a subject but that doesn’t necessarily mean you are excited about it.
Instead, choose something you are passionate about, something that you can excitedly discuss for hours. That enthusiasm will come though and make your podcast more interesting for your listeners as well. That is how you build an audience and get people coming back for more.
It definitely helps to be knowledgeable about what you are talking about. But if you don’t care about what you’re talking about, your audience won’t either.
Podcast to a Niche
The spoken word can be a very powerful resource, which is one reason why podcasting continues to grow at a rapid pace. That being said, there are a lot of them out there. So how do you stand out in a crowded field?
One way is to speak to a niche audience, one that is focused on a particular area of interest. This can help make your podcast a must-listen for people who share that interest and can use it as a source of information (or simply one of shared enjoyment). This will also make it much easier to market your podcast and be unique.
Let’s Talk!
Getting started as a podcaster can be an exciting time full of opportunity. After you’ve decided on a name and bought the right equipment, taking some time to refine your focus can give you a better perspective of the road ahead.
Aligning your passions with those of your audience is an amazing experience that is sure to bring you both a lot of excitement. We can help you on that journey!
At Podcasting Done Right, we make it easy to get a professionally produced podcast onto any and all platforms. Our editing, launching, and transcription services allow you to dive into the parts of podcasting you love best so you can focus on a growing audience.
